Professional Flyer Printing - Do's and Don'ts

To make your marketing campaign worthwhile for the product, event or service you need to promote, its eminent to choose inspiring promotional sources to reach out more and more people. One of the best options is flyer printing that gives you multiple incentives like low cost solution, handy to give away, authentically reach to people, attractive and easy source of information and much more. To gain maximum benefits from flyer printing, you need to intensify the elements and features of the flyer with genuine images and content. While printing a professional flyer you need to emphasize on the following guidelines.

Do’s

The ideal manner to judge the quality of a promotional item is to make a checklist based on the agenda or motives of your marketing campaign. It will give you a clear overview of what should be the part of flyer printing and how it should be carried out for positive response. Here are a few Do’s that you must follow to achieve creative flyer printing techniques.

·         Be Unique

Always keep your concept and content of the flyer printing unique for the audience, so they get touched in first glance. It will also eliminate the chances of copyright violation. Original and innovative ideas always instigate viewers to check out the information it is made to convey to them.

·         Make it fun

The outlook of the flyer should be interesting and interactive for the specific audiences you need to engage. You can add handy features to the flyer e.g. if you are promoting an airport you can transform your flyer into a paper plane or in case you are marketing pizza outlet it can be shaped into pizza slices.

·         Focus on target users

The main focus of attention should be the target users to which you want to convey the introduction of your product, special offer on a special occasion or a concert organized on a public event. Keep the design, colors and impressions according to the mindset of the respective audience.

·         Spice up with graphics

For professional appearance the graphics of flyer printing must be of high quality. Utilize the skills of a professional graphic designer to perform the job and jazz up the flyer with brilliant illustrations. Be precise and conceptual about the core idea of flyer printing by using loud colors to impose the exact message you want to deliver.

Don’ts

Along with ‘do’ checklist there are a few points that should be avoided to the maximum level to achieve exclusiveness and influence in flyer printing techniques. Let's explore them and utilize in making striking flyers.

·         Excess of Fonts

Do not use several types of fonts within a single flyer design as it will ruin the whole look and also make the content confusing for the viewer. Select one or two fine fonts with styling options to embellish the flyer decently.

·         Cluttered Look

Keep the flyer printing clear, refines and uncluttered to grab and hold the attention of users, so they move forward to read the content of the flyer. Avoid using too much text, overlapped images and irrelevant graphics in the design.

·         Use copy content

Copying content from other sources would be deadly for professional flyer printing. It will damage the reputation of the company or product being promoted. Refrain usage of copy content to the maximum level.

·         Use low quality

Do not use low quality paper for flyer printing as well as bad quality ink and graphics to create cheaper flyers. It will again smash the repute of marketing company as well as product or event being promoted. High quality printing will inspire the user to try out promotional products.

Outstanding name card printing Malaysia tips

Planning a venture to bring some freshness to your business marketing strategy? Need to get an awesome trendy design for your business card? Get cool ideas about name card printing Malaysia to give a striking expression to your reliable business promotion tool i.e. Business card. Professional name card printing Malaysia company will also provide you the complementary designing facility to let turn your fabulous ideas into remarkable presence. With all technical aspects of business card printing it’s not possible to get incredible outcomes without applying creativity at its best. You can amaze your clients or viewers with terrific designs, excellent finish and outstanding materials that one can imagine. Here we will give you some valuable tips to determine your exclusive options in designing and printing exceptional business cards.

Textured paper

In selection of paper, name card printing Malaysia trends indicates you towards quality textured papers. They come in endless designs, textures and looks for diverse kinds of printing styles. You must pick the one that match perfectly with the theme or concept of the business. For a reliable impression on the viewers the card paper must be thick, solid body and supreme finish. Self lining, criss-cross or tactile texture papers are few examples that can add a design element to the card with rich colors.

Bashing bold colors

Generally designers do not prefer to use bold and bright colors for business cards to maintain decency. But the world has changed now and dazzling colors are quite in fashion, even in business card printing. The colors and hues that you can follow in name card printing Malaysia range in diverse directions depending on area of business. There are several color ideas to spice up a name card printing Malaysia such as using signature color in bright accent, incorporating fresh and juicy shades in text or background, using contrasting colors with white or black base, printing each card in different color and much more.  

Unique design ideas

Designs can be transformed into interesting shapes that can bring the thrill to the appearance of your business card. Other than conventional square or rectangle shapes there are a lot more to experiment for revamping business cards. Go for trendy name card printing Malaysia that gives you the option to cut the card in circular, badge shape, letter shape, smartphone figure, die cut designs or even in mustache shape to map the card with social vibes.

Unusual Materials

Card paper is not the only material that you can use for printing business cards, there are lot more stuff that can be transformed into astonishing business cards. Metal, plastic or fabric all kinds of materials can be used to make conceptual cards to represent the business field.  According to name card printing Malaysia tips you can use aluminium material for industrial and engineering business cards, stiff fabrics can be best to provide glance of textile business, acrylic material to design for any kind of industry that you like to boost with bright and chic cards.

Tips to Optimize Business Card for Social Media

Traditional business cards have never lost their true value in terms of reliable introduction to new clients and business fellows. They not only gives long term promotion, but also facilitate you in building professional terms through national and international business events. Although virtual business cards are getting popularity in recent years, but the worth of conventional name cards still instigates professionals to use them in stylish designs and latest convincing trends. Social media is one of the most vital and influential medium to reach target clients and drive high traffic to your business.  It's time to add up social media links and information that viewers and receivers can utilize to contact in time of need. If you are thinking to utilize name card printing Malaysia to revamp your business card, here are few useful point to integrate social media in the small space of the card.

Latest tech styles

If you want to patch up your business card look with hottest technology trends, its ideal to design the card in tech layouts like mobile phone, keyboard tabs, IC. It will give a single glance to recognize the area and the idea of your business. It will also draw attention of more visitors toward the card to read it at least once, which will increase the chances of being utilized for corporate purposes. By following the design you must add required social media info and give life to the concept.

Furnish card with multiple links

Other than design ideas, you can make your business card more informative for the clients with extensive resources to search and know about your company. You must furnish the name card printing Malaysia with maximum social media links such as LinkedIn, Google +, Twitter, Facebook, YouTube, etc. It will help you to promote a new business venture, introduce new products or market about exciting offers and deals for special occasions.

Merge personal and professional info

The contact section of business name card printing Malaysia represents all the details that can help clients to reach you either through landline or mobile phone, email, social media page, website or postal address. All the links, addresses and resources must be listed completely to let people contact you comfortably. If you are an e-shop or online service provider, you must give relevant web page address or social pages to give a swift glimpse of all your services or products to the consumer.  In the same way you can promote your blog which is connected to your website.

Add up QR codes

To leave a striking impression on your clients through state of the art name card printing Malaysia you can also input Quick Response on a business card. These are two dimensional codes that will allow clients to scan the business card through their smart phones and keep all the information of your business card safe and sound for long term avaialability. 

5 Styles in Name Card Printing Techniques

Business cards portray the perspective of an organization as well as nature and quality of work it offers to clients. It should reflect the worth of company and also displays a piece of portfolio which can influence viewers on a great deal. From material to design and finish of business card it must shows creativity and exclusiveness of your work. In the modern world of today there are several tools, techniques and styles that can help you print extraordinary name cards. In name card printing malaysia, you can avail distinctive or combined multiple options to make remarkable design of your business card.

Emboss and De-boss designs

One of strong name card printing technique is embossing or debossing design. To emboss, heat is pressed into the card to create textured look of text or design. It enhances the given layout and in some designs it also gives 3D effect. Whereas in De-bossing heat is used to depress the card inside instead of popping outside. It creates 3 dimensional visual effects with textures and designs. In both ways there is no ink or foil used to print the text or pattern of the card. Generally preferred to augment logo of company but it can also be applied to other content.

Varnish and UV finish

Latest techniques of name card printing represents UV and varnish finishing on business cards. People like to have glossier cards with protective layer of UV filter in spotted form or complete finish. Spot UV provides finest lustrous look on selected spots which gives double benefit of making the card polished as well as boosting the design of card. On the other hand, full varnished surface gives more intense look to make chic impression.

Laser and Die Cut

Die cutting and laser carving is getting more and more popularity these days specifically in creative businesses to give a quick view of your work in hand. These can also be used to represent an impression or replica of your product or service in just a glance. You can make your dreams come true with desirable cutting of business cards that match your business as well as your future vision. Die cutting is used to craft simple shapes and designs whereas laser cutting is applied on complex designs and for supreme flaunt.

Foil printing

Another stylish trend of name card printing offers option to make your business card more graceful, elegant and attention grabbing. Foil printing gives you many reasons to re-print your old business cards. In this process a colored foil is pressed into card paper with help of heated die to make the impression. Logos and typography is mostly printed with this technique to give it a special touch. 

Matt or Gloss laminated

As business cards are long lasting promotion of your business, it should be printed with reliable and protective material. Matt and gloss laminated name card printing options are ideal to give your card long life. Matt protective lamination gives modest yet sophisticated look to card , whereas shiny lamination bring cool and trendy style with extra benefits of being water-resistant and smooth feel. 

Super Defects in Business Name Card Printing Service

When you intend to acquire business name card printing to introduce your new business or revamp existing card, be aware of common bloopers and flaws that can ruin your whole impact. General printing services offer cheap solutions with casual designing facilities to attract more customers. But all inexpensive things are not worthy for your business as they can portray lousy image of your company in front of clients. While using reasonable name card printing Malaysia services concentrate of casual yet lethal mistakes which can waste all your efforts and money along with damaging company impression.

Spelling and grammatical mistakes

Your business name card must not possess any spelling or grammatical mistake. If you are using some abbreviations, symbols or special terms keep them in inverted commas to avoid any misconception. Go for professional copy writer to equip your card with correct content whereas recheck multiple times before finalizing the content of the card.

Unappealing card design

The design of the business card is first impression of your company to any viewer; it must be attention-grabbing and pleasant. The design must compliment the kind of business you are referring. It should be compelling for the specific clients of the field to aspire them to read further and know about your business details.

Bad selection of color combination

Professional business name card printing Malaysia service should offer perfect and pleasing combination of colors to boost the design and concept of name card. Business nature should be kept in mind during the designing phase of name card. Color scheme must also be obliging towards category of business as well as culture in which you are intended to use the business card.

Extra small font

After you get a sample print of your selected card, you must check the size of font used on it. Is the text of card readable or you needed to use a magnifying glass for reading contact details? Is the styling of text is convenient to read in a glance or you need to ponder for long to recognize what is really written on it? As every client would not have perfect vision and not all of them have time to spend time to just read the card, small font can blow away the main purpose of name card printing.

Short of promotional marketing

One of major aim to utilize name cards to spread business word is to promote the business in reasonable cost. Name cards can be quite beneficial to market the vision of company and striking services it offers. If your name card is missing promotional proposition that can catch clients, you are truly wasting your budget and energy to get bulk of card prints. Try to add exciting marketing tags to draw more customers.

Low quality material

The quality matters in all aspects of your business so in name cards. You must go for rich quality and reliable material in paper as well printing ink. The last finish of card should also be excellent as name cards gives you long lasting marketing facility. People use to keep name cards for long period, that’s why it should be of best quality to remain presentable for life time.

Lack of contact info

Contact info is the most critical part of name card printing which should be written correctly, visibly and prominently. Otherwise the point of marketing your business will remain unfinished. Customer can easily figure out contact information without wasting any time. It will bring you quick response and better customer relations.